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SOCIAL MEDIA MARKETING

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message.

In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

SEARCH ENGINE OPTIMIZATION & PAY PER CLICK

Search engine optimization (SEO) is the practice of maximizing the volume or quality of traffic to a web site (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (“SEM”) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

ONLINE MARKET RESEARCH

In addition to identifying potential areas for growth, online market research can help a company learn more about its target consumers. For example, if consumers purchase a certain type of product and then return to purchase accessories, that is a specific type of consumer behavior that can be measured. The information gathered from doing an online market research study is helpful to track this type of behavior.

An online marketing research study can be conducted by the company itself, or the company may choose to hire an outside company to manage this. How and by what method a company decides to conduct a market research plan is dependent upon how objective or anonymous the company wishes to remain. An online marketing research program can include any number of methodologies.

Some companies may use a direct method, by which a survey is sent out to existing customers to determine satisfaction levels and gather feedback. A company may also contact consumers and gather information from a specific demographic, such as an age group, or a specific geographic region. Companies may also use a “blind” method, by which a random sample of the population is contacted for opinions online.

Blog Marketing

BLOG MARKETING

Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.

Many organizations use blogs with their user community. This allows them to share and preview product features, functions, and benefits before the products are released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs have become the next generation marketing tool to corporate websites which merely post collateral and do not provide any interactive feedback. Blogs are also supplementary to a User Group. User Groups happen annually for example while blogs provide users constant daily and weekly feedback.

Blogs are Basic websites which are updated Regularly. They act as a Private news interface for any Company / Website. With regular updates being handled by the company executive team, product marketing, and product strategy teams. The need for fresh content on the web makes the Blogs a preferred destination for Resources. Blogs have been focused as a primary platform for Marketing since the early 2006.

Newsletter Marketing

Why Create a Newsletter?

Email users receive newsletters in their inboxes every single day. Some regard this reading material as little more than Internet spam — an annoyance that is quickly banished to oblivion with the handy Delete button. Others set great store by their newsletters, hungrily reading news, quips, anecdotes and information that keeps them in the know and entertained. But at the end of the day, aren’t all newsletters just another piece of email spam? Why create a newsletter in the first place?

In a way, don’t newsletters seem to go against your prime purpose on the Internet? Your goal is to get people to visit your site based on the strength of your content and keywords — so why would you send newsletters straight to their email, offering up free content they can access without visiting your pages? Why create a newsletter, indeed?

Newsletters are a great way to stay in touch with your customers, increase their loyalty, and reach out to prospective customers. But they can also be annoying and backfire on you if not done properly.

AXAT

AXAT Technologies Pvt Ltd started by a team of qualified Information Technology professionals having rich experience with large renowned global IT companies. Our approach is to provide best of the best and cost effective IT Solutions based on latest technological trends to our Clients based on the understanding of their requirements and pain areas.

AXAT Technologies Pvt Ltd offerings span e-Commerce Solutions, Software Development, Document Management Services, Custom Software Development, Website Development, Offshore Outsourcing, Website Designing, e-Marketing Solutions, Hire Dedicated Developers.AXAT Technologies Pvt Ltd takes pride in building strategic long-term relationship with clients and employees.